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"Winter 05"
 
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   Spot Light:
Coca Cola IN RED SEA
REEF PROTECTION CAMPAIGN

By: Amr Ali Managing Director HEPCA

The Red Sea is famous for its natural resources, in particular its coral reefs. This has led to an ever increasing growth in tourism, especially diving tourism, which is an important part of the economy in the area. However, the growth of tourism has detrimentally affected the natural environment mainly due to the fact that the local community and visitors to the area are lacking in environmental awareness.
In an unprecedented incident, HEPCA (Hurghada Environmental Protection and Conservation Association) has a managed to sign a three year contract with the private sector represented by the Coca Cola Company. According to this agreement the Coca Cola Company and HEPCA will adopt and implement a 3 year environmental campaign.

This years campaign was under the title of “Protecting The Red Sea Corals”, the objectives include;

- Beach clean up.
- School campaign to increase the environmental awareness of the school kids.
- The installation of 200 moorings in Hurghada and 60 in Sharm.
- Under water clean up.
- Garbage bins with environmental message in Sharm & Giftun Island.

The whole concept of signing a three year contract was to guarantee the sustainability of this project. Also joining forces to assure the full success of this project and its sustainability are PADI International and its project AWARE, the Red Sea Association for Diving and Watersports, the South Sinai Association for Diving and Marine Activities (SSDM), the National Parks of Egypt and the USAID.

The huge environmental campaign was launched first in Sharm El Sheikh on the 26th, 27th and the 28th of February and in Hurghada on 1st, 2nd and 3rd of March. This project aims are to protect and enhance the environment of the Red Sea through increasing environmental awareness among certain target groups by providing environmental awareness seminars and activities, in particular by providing boat captains with an alternative to anchoring on the coral reefs by providing reef mooring lines and training in their use. Also, by a huge environmental awareness campaign that targeted 300 school kids in Sharm and Hurghada.

A beach clean up for the National Park of Ras Mohamed was organised with the kids from Nabq School and the Saint Joseph School. More than one hundred children participated actively and received a recognition certificate from HEPCA, SSDM and PROJECT AWARE. The same activity took place in Hurghada and the target was the beach of Magawish. Island, more than 160 school children and 6 boats participated in this campaign. Also, a huge under water clean up took place in Hurghada and Sharm. This campaign involved alot of diving centres and their guests with more than 120 boats in both Sharm and Hurghada participating in this event.
The main component of this campaign was the mooring installation. An urgent interference was required in Sharm by the diving community, the SSDM and the National Park of Ras Mohamed. HEPCA managed to install 60 moorings between Tiran and Ras Mohammed. HEPCA also managed to install and replace 200 moorings in the Hurghada area.

About the partners in this project;

The Coca-Cola Company has long supported innovative efforts to keep the world clean and beautiful. Helping to keep the Red Sea bottom free of litter continues Coca Cola's environmental interventions that support communities around the world: Recycling in Italy, planting a forest in Lebanon, awareness about marine resources in Saudi Arabia and educational centres in U.S. National Parks.

HEPCA is a recognized NGO (Non-Governmental Organisation) established during 1992 by members of the Hurghada Diving Society and officially registered with the Red Sea, Egypt during 1995. HEPCA's mandate is the protection and conservation of the Red Sea environment. With the support of its members the Association achieves its aim of preserving the natural resources and environment of the Red Sea through active participation in various environmental projects and campaigns to encourage sustainable management of tourism and local industry. The most important result of these efforts has been the installation of the largest and most comprehensive reef mooring system anywhere in the world, which is currently covering the area from Taba in the North of the Red Sea to the borders of Sudan.

 

 



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